Volume 3, Issue 1 (1-2017)                   ITCMS 2017, 3(1): 1-8 | Back to browse issues page

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ALRashed S. Factors of Successful Customer Relationship Management (CRM) Systems in Telecommunication Sector in Saudi Arabia. ITCMS. 2017; 3 (1) :1-8
URL: http://itcms.europeansp.org/article-11-183-en.html
AL-Imam Muhammad bn Saud Islamic University,Riyadh,Saudi Arabia
Abstract:   (478 Views)
This study aims to investigate the relationships between Top management support and Technology towards Successful Customer Relationship Management (CRM ) Systems in Telecommunication Sector in Saudi Arabia. Sample of this study were the employees and managers who employed in Saudi telecommunication, through used SPSS and a structural equation model (SEM). Out of 160 questionnaires, 143 were returned by the end of April, 2016. Each variable was measured using reliable developed scales: Successful CRM Systems (3 items) , Top management support (4items), and Technology (4 items).Data was input into SPSS and analyzed used confirmatory factor analysis (CFA) .Results indicates that there both hypotheses (H1 and H2) of this study were acceptable and supported. © 2016 The Authors. Published by European Science publishing Ltd. Selection and peer-review under responsibility of the Organizing Committee of European Science publishing Ltd.
Full-Text [PDF 359 kb]   (201 Downloads)    
Type of Study: Research |
Received: 2019/08/8 | Accepted: 2019/08/8 | Published: 2019/08/8

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